How to Make the Most of SXSW’s Activations and Networking Opportunities

SXSW Interactive is a pay-to-play experience for marketers making the trip. But not all attendees are there to play. They’re there, forking over significant time and money, because they expect a return: personal and brand exposure, industry insights, new connections and a glimpse of tomorrow’s technology. But capturing those returns can be tricky. Amid the…

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