Jun 22

How to Bring the Fan Experience Home

Posted in: Uncategorized

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Caroline Morgan, VP, Digital Strategy of the Los Angeles Dodgers shares her play on how her team intentionally and authentically connected with fans during the 2020 season by creating new digital touch points which helped unlock new revenue opportunities and build infrastructure…

Related posts:

  1. Sports Leagues Have No Fans in the Stands. Which Leaves Plenty of Space for Advertisers Sports fans may be inclined to temper their excitement–after all,...
  2. How the Seattle Kraken Became the NHL’s Best-Selling Expansion Team Overnight After an excruciatingly thorough 18-month process, the highly-anticipated 32nd National...
  3. Allegiant Air Took a Prepandemic Bet, and It’s Already Paying Off Even though it carries fewer passengers per day than the...
  4. How to Create Impactful Virtual Events That Cultivate Community As part of the CMO Reboot Playbook: Authentically Connecting with...
Tags: ,
No Responses to “How to Bring the Fan Experience Home”

Post a Comment