HOW THE CREDIT CRUNCH IS AFFECTING CREATIVE ADVERTISING. A DESI CREATIVE TEAM IN LONDON SHARE THEIR VIEW.
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Creative duo Denesh and Anuj came together in 2004 after being introduced by a london headhunter. They recently picked up a creative excellence award from wpp’s john o’keeffe and have since been getting around some of the top ad agencies in london and amsterdam including BBH, Wieden+Kennedy and Strawberryfrog. Denesh 07966 473785 | anuj 07939 038929
Recession in advertising:
HOW THE CREDIT CRUNCH IS AFFECTING CREATIVE ADVERTISING. A DESI CREATIVE TEAM IN LONDON SHARE THEIR VIEW.
A loss of confidence has been breeding through London since last summer. At least the sun helped us all to feel a bit better day to day. But then came autumn and winter, as for you who know how miserable these British seasons can be, it only added to the snowballing currents of depression flowing from the City in the east to the media industry and the heart of shopping in the west end.
Now upon hearing the massive job culls in the financial part of town, then to the shop floors on high streets up and down the country, slowly and surely more and more people in advertising were being overcome with “depression”. It’s been filtering through all forms of communication, and when everyone talks about something, it’s hard not to believe it. But the thing is, so far it’s not been as bad as it’s been made out to be.
However global networks have set hiring freezes across their agencies, this has set the trend for others to follow, it’s purely about confidence.
It’s not just London either, the disease is spreading like the plague, “it’s gonna wipe people out”, that’s what we keep hearing. We’ve been in touch with agencies all over the world from the states to Australia and they are all talking about the recession, no one is sure about what’s happening and so no one is grabbing their balls to make a confident decision.
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