Jul 07

How CafeMedia Grew Its Programmatic Ad Revenue by Adding Supply Partners

Posted in: Uncategorized

When it comes to supply-path optimization, in some cases more is still more. The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations–one for Prebid and one for the Amazon Transparent Ad Marketplace–that allowed it to source demand…

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