Jun
14
How Apple Built a Brand That Has Risen Above All Others
Posted in: UncategorizedWith a market cap of $2.89 trillion, Apple remains the world’s most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a brand darling. For the second year in a row, Apple has topped Kantar’s BrandZ Global Rankings with a valuation of $880 billion. Apple’s…
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