Jul 08

How Advertising During the Women’s World Cup Helps Embolden a New Generation of Female Athletes

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Have you ever imagined a beer brand sponsoring the FIFA Women’s World Cup? Well, wake up: It’s 2019, and it’s happening in your ad break. Today, 30 million girls play soccer around the world. That’s a lot. That equals an entire country of women playing soccer. In communities across the globe, soccer is more than…

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