Sep
23
How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal
Posted in: UncategorizedNever mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage that it spent weeks seeding, without explanation, to health-conscious celebrities with active social media lives.
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