Hasta La Creative!

A 140 meter long magnetic billboard, onto which we affixed 6,000 cut-outs of entertainment celebrities which the public was invited to take peel off and take home with them.
To maintain its leadership in an aggressive marketplace, the HOT cable TV network decided recently to increase its programme acquisition, adding more award-winning shows to its portfolio
As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them
The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Uri Dagan
Copywriter: Eliad Friedman
Account Director: Yael Ron
Account Supervisor: Sigal Tzur
Account Executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv