Hasta La Creative!

The best way to get noticed is to have a short-film documentary of your company and it seems Honda has done just that. Binding all the corporate philosophies via an immersive website, the new “Power of Dreams” campaign showcases real stories from people on how Honda aims to provide solutions to their valued clients.

Three short documentary films: ‘Kick Out The Ladder,’ ‘Failure’ and ‘Mobility 2088’ (each about 6- 8 minutes long) debuted at the campaign launch; additional films will be added subsequently every few months. The first two films discuss core values that have inspired generations of Honda associates by telling the stories of impossible engineering challenges and exploring where failure brought Honda and what success came of it. The third film explores the future of mobility.

(Source) Design Taxi