Oct
10
Highway Loop Becomes Massive Pink Ribbon for Cancer Awareness
Posted in: Uncategorized
Here's a simple, clever and well-executed idea from our friends in Iceland. Agency Brandenburg partnered with the Icelandic Cancer Society to paint a looping highway ramp pink in celebration of Cancer Awareness Month. While only truly visible from the air, the bright pink street paint was still quite attention-grabbing for Reykjavík motorists, as you can see in the case study video below.
     |
Post a Comment