Oct 17

GSK Awards Global Panadol Creative Business to Bespoke WPP Team

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Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its popular Panadol line of products after a competitive review. It marks a significant win for WPP after a string of unsuccessful media pitches; GSK is described…

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