Hasta La Creative!

Interesting idea and shocking execution on the streets.

Greenpeace Switzerland launched a national campaign against nuclear plants. Part of the campaign that includes posters and direct was a nationwide flashmob.

On May 25th, people were falling down in different places in Switzerland. That’s how we showed a possible nuclear cloud spreading the country within hours. Together with other footage the viral “Der Zonenplan” was produced. The clip was posted on the same evening (Mai 25th) on youtube.

Translation for the final board: “Do you know in which zone you’re living?” (according to the 3 zone around nuclear plants in Switzerland)

Agency: http://www.walker.ag