Hasta La Creative!

In another daring move, it seems that Google TV is hell-bent in making a statement as far as being able to garner a wider area of scope, this time around targeting the cable television market when it commissioned NBC Universal to handle all the TV advertising on selected cable channels.

So with such a strategy, it looks like Google TV ads can look forward to better days ahead as it is not primarily relying on actual people who frequent the Internet. There are people who do not use the Internet that much and the next best medium to look out for would have to be the TV audience, a powerful medium in advertising that is bound to reach millions of people all over the globe.

“With the addition of NBC Universal inventory, advertisers using the Google TV Ads platform can reach NBCU Cable’s national audience and gain access to viewership data at an unprecedented scale,” NBC Universal and Google said in a statement.

The partnership will focus on TV channels Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, with the possibility of adding more channels in the future, the companies said.

(Source) CNET News