Hasta La Creative!

It’s good to know that Burger King’s kingly mascot plans on bothering people deep into the current century and possibly beyond. A new ad positions the new Cheesy Bacon BK Wrapper as the “breakfast of tomorrow,” which appears to be where the commercial is set. The King has lost his legs and become a flashing, robotic, fast-food Vader, but he retains his fondness for waking up sleeping men and offering them food. The atmosphere gets even more charged when the man’s purple-haired wife hits on the King, saying he’s “good with his hands.” Early reviews of the Cheesy Bacon BK Wrapper itself haven’t been kind, suggesting the breakfast of tomorrow might be best avoided today.

—Posted by Tim Nudd