GGRP Sound: Cardboard Record Player

A record player created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Geoff Dawson
Art Director: Andrew McKinley
Copywriter: Geoff Dawson
Illustrator: Andrew McKinley
Additional Credits: Dennis Isaacson
Published: March 2010


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