Nov
13
Gap: store upside down
Posted in: Uncategorized
Gap launched its new loyalty program “Sprize” last week on Robson Street in Vancouver.Advertising agency Cossette West uses the tag line “Shopping turned on its head” for this campaign. Visitors to the Robson Street store found everything flipped on its head.
I really like how they turned a quite simple concept into a shocking execution. Really efective.
BTW, sorry about the awful lack of posts lately, I’ve been really busy! Will try to keep up again!
Via
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