Hasta La Creative!

WPP has yet another new name for its new agency created to handle Dell.

Here’s the official press release.

WPP, one of the world’s leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: Enfatico. In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note “with emphasis” or “emphatically.”

“As a next generation agency with a diverse mix of marketing services and talent – all uniquely orchestrated to drive value for Dell and future clients – we believe Enfatico effectively captures what makes us distinct,” commented agency CEO Torrence Boone.

Ken Segall, Enfatico’s global chief creative officer, drove the naming process from within the agency. “We were excited to take on the important challenge of selecting a new name and graphic identity for Project Da Vinci,” said Segall. “We believe Enfatico will become synonymous with a new standard for integrated marketing, insightful creativity, and collaboration in the client-agency relationship.”