Sep
24
First-Half Ad Spending Declines
Posted in: UncategorizedNEW YORK (AdAge.com) — No matter which way you slice it, the first six months of 2008 have been a disappointing two quarters for everyone. Total measured ad spending declined by 1.6% in the first half of 2008 compared with the same period in 2007, according to TNS Media Intelligence. The second quarter alone was down 3.7% over last year, marking the biggest quarterly drop since 2001.
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