Hasta La Creative!

Feb 28

Can K-Swiss Have It Both Ways?

Posted in: Uncategorized

Ukranian tennis star, Alona Bondarenko, appears suggestively in the new K-Swiss ad campaign.

So what’s with the headline? It’s almost as if the brand is saying, “Hey, this is a tennis star, not a sex object.” Except they’re not.

Toth Brand Imaging is behind the work.

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