May 19

Fashion Retailer C&A Enlists DDB Europe for Brand Platform Development

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Fashion retail brand C&A is set to introduce a new integrated international brand platform with the appointment of DDB’s European agencies for its development. The 181-year-old retailer, founded in Germany but now headquartered in Vilvoorde, Belgium, owns 1,300 stores across Europe and employs over 25,000 people. Last autumn the company revealed that it had completed…

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