EXCLUSIVE: Is this the new Goodby CommBank work?
Posted in: Uncategorized*******BANNERBLOG EXCLUSIVE*******
UPDATE : 9.20PM – 24/1/2007
It’s legit. We’ve done some digging and ‘Determined to Be Different’ is registered trademark # 1211855 of Commonwealth Bank of Australia, lodged by CBA’s Legal Counsel John O’Sullivan on November 23.
There is also a website that will reside at http://www.determinedtobedifferent.com.au/
The DNS servers attached to that domain are .SE – Sweden. We could speculate that this is a possible sign that the website is being developed by a partner/supplier Goodby have used before – the Sweden based North Kingdom. This is pure speculation however.
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Is this the first work of the Commonwealth Bank’s new agency, Goodby Silverstein & Partners?
Viral? Internal Staff Video? Industry Joke?
Let us know, what you know!
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