Jan
10
European Telecom Giants Bid to Develop Privacy-Led Digital Ad Platform
Posted in: UncategorizedFour of Europe’s largest telecom operators–Deutsche Telekom, Orange, Telefonica and Vodafone–have formed a joint venture, which will see them develop their own digital advertising platform. The initiative was presented to the European Union’s antitrust watchdog Jan. 6 with the aim of creating a “jointly controlled, full-function” digital advertising platform with each owning each share. This…
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