Apr 16

Epsilon Snags $4.4B from Ad Agency Holding Company Desperate for Customer Data

Posted in: Uncategorized

Publicis will pay about $4.4 billion for Epsilon to give it a leg up in digital marketing and to help clients personalize their connections with consumers. Today, data is worth more than a mountain of gold on a platinum platter. “Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur […]

The post Epsilon Snags $4.4B from Ad Agency Holding Company Desperate for Customer Data appeared first on Adpulp.

Related posts:

  1. What Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of Pitching Marketing and agency executives know that running or participating in...
  2. Marketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See Tepid Adoption With signal loss increasing and marketers exploring transaction data as...
  3. Brands Are Planning to Shake Up How They Pay Media Agencies Only 27% of global advertisers believe their current pay structure...
  4. Marketers Will Need to Double Down Against Divisiveness The success of advertising rests on clear, concise, and culturally...
Tags: ,
No Responses to “Epsilon Snags $4.4B from Ad Agency Holding Company Desperate for Customer Data”

Post a Comment