Jul
02
Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
Posted in: UncategorizedThe next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we’re…
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