Hasta La Creative!

“This weekend Euro RSCG London launched the Dulux ‘Let’s colour’ campaign with a TV advert celebrating colour in four cities around the world. The project is called ‘Dulux Walls’ and focuses on a series of painting events in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).

The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.

Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’.

Title: Dulux Let’s Colour
Weblink: www.letscolourproject.com
Client: (Dulux) AkzoNobel Decorative Paints
Agency, City: Euro RSCG London
Director — Adam Berg
Creative Director — Fernanda Romano
Creative — Fábio Abram
Creative — Bráulio Kuwabara
Senior Planner — Rebecca Moody
Agency TV Producer — Jodie Sibson Potts
Production Company Producer- Ben Croker
Agency Account Director — Ken Mulligan
Production Company- Stink Productions, London
Music title & Artist: “Go Do” – Jonsi