Hasta La Creative!

Last year, Droga5 gained a lot of attention for Newcastle with its “If We Made It” digital campaign for the brand. So when the agency crashed Doritos “Crash the Super Bowl” campaign with its “Chores” effort, it was clear that it was likely just the beginning of the agency’s latest campaign leading up to the big game. Now Droga5 has launched a more substantial effort, relying on a deadpan delivery from Aubrey Plaza to call on other brands to join forces with Newcastle to purchase a Super Bowl ad.

After a quick dig at big game advertising in general, and Chrysler’s ridiculous Super Bowl spot last year in particular, Plaza jumps to the pitch in typically deadpan fashion. The gist is that Newcastle wants in on the big game, but is looking for partners (whose logos and brands would also be featured in the ad), or as Plaza puts it, “Instead of blowing Newcastle’s marketing budget, let’s team up to blow all of our marketing budgets.”

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