Sep
23
Dove: Real beauty
Posted in: Uncategorized
As part of Dove’s famous campaign for real beauty the put prepared weight sclaes in girls locker rooms of schools and public swimming pools. When in use they display a simple truth: real beauty can’t be measured in kilos.
“Real beauty can’t be measured in kilos.”
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke
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