Hasta La Creative!

We've seen only a handful of the 70 videos that Dodge filmed as part of its Ron Burgundy campaign for the Durango. But it appears the campaign will have a real-time response element, too. Check out the video below. It stars a talking horse who replies to a Breeders' Cup tweet from Monday about how Burgundy underestimated the horsepower of a horse when he compared it to that of a Durango in one of the launch spots. Funny stuff. And this is in addition to the batch of spots that Jake Szymanski filmed—making a big campaign even bigger. We'll see how far they take it.

Thinking @Dodge and Ron Burgundy have vastly underestimated the power of one horse! http://t.co/XAgYOaGPMX #BC13 #HorsePower

— Breeders' Cup (@BreedersCup) October 7, 2013