Aug 20

Did Ikea Just Make a Huge Translation Error, or a Hilariously Clever Ad?

Posted in: Uncategorized

In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…

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