Mar
06
Did FDL Lose Callaway Golf Biz?
Posted in: Uncategorized
That’s the question we’ve been asking since yesterday after receiving tips regarding the relationship between Callaway Golf and Denver-based agency, Factory Design Labs, specifically that the former has parted ways with the latter.
We went ahead and checked in directly with Callaway to get some confirmation and in turn, a spokesman for the brand told us, “I do not have any comment on the topic at this time.” Draw your own conclusions, but tipsters allege that the Callaway move, coupled with a few other client issues, has resulted in some major cuts at FDL (it appears the Denver Egotist got the same tips at the same time as we did and pretty much posted them verbatim).
If Callaway’s decision to drop Factory Design Labs proves true, thus ends a nearly two-year relationship during which time we saw Justin Timberlake sign on as the brand’s creative director (he’s of course moved on to Bud Light Platinum since then) and work alongside FDL on campaigns like this.
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