Jul
15
Dentsu’s Merkle Adds Analytics Muscle With Ugam Acquisition
Posted in: UncategorizedMerkle, a performance marketing agency owned by Dentsu Aegis Network, has acquired a majority stake in India-based Ugam, a global analytics company. The acquisition is one of the firm’s largest transactions to date, according to the Columbia, Md.-based Merkle. Ugam, which will now be followed by the moniker “a Merkle Company,” will continue to be…
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