Hasta La Creative!

Professional cyclist Danny MacAskill turns the Playboy Mansion grounds into his personal trick course in a new online spot for Red Bull (which appears to have been made in-house).

MacAskill can be seen grinding on railing, riding backwards on one wheel down a hill and jumping over walls, with some Playmates thrown in for good measure(although featured less prominently than you might expect). There’s not a lot to the 2:08 video: just MacAskill’s tricks with the Playboy Mansion’s attractions in the background; but the video is well shot and edited, and the song selection (“9.2.5? by Ghosthouse), although quite cheesy, fits the footage well. The brand may risk alienating some casual consumers with the spot (especially women), but their core demographic will likely appreciate the low-brow mix of extreme sport and silicon-enhanced cleavage.

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