Hasta La Creative!

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Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Directors: Luca Pannese, Alessandro Orlandi
Copywriter: Luca Lorenzini
Production company: Movie Magic International
Director: Gigi Cassano:
DOP: Alessandro Bolzoni
Sound Engineer: Tiziano Crotti
Casting supervision: Face & Place
Mix and Music: Disc to Disc
Video post-production: Band
Film Editor: Stuart Greenwald
Web production: Silvio Coco
Voiceover artis: Guido Ruberto
Account handler: Francesca Fazzi

Advertising Agency: DDB, USA
Chairman: Bob Scarpelli
Chief Creative Officer: Ewan Patterson
Executive Creative Director: Joe Cianciotto
Group Creative Director: Barry Burdiak
Creative Director: John Hayes
Copywriter: Jeff Scardino
Art Director: Diego Rionda, Ryan Murphy
Director of Digital Production: Paul Sundue
Senior Producer, Digital: Laura Perrotta
Management Supervisor: Veronica Parker
Account Supervisor: Alexis Dorenter
Vocals: Angelina Singleton
VO: Paul Caron
Talent: Alfonso Ribeiro
Production: Atomic Mouse
Animation: Davi-T.com
Audio: Click 3X
Video: Hayden 5

Background: Handheld Culture (www.handheldculture.com) is an electronic book store that wanted to raise awareness of what they offer, encourage people to read more, and drive sales. Challenge: Hong Kong people work long hours and don’t have much time to read. In order to sell their electronic books, Handheld Culture, first needed to find extra time for Hong Kong people to read. Insight: Hong Kong people never waste a second if they can help it: except when they are queuing. As Hong Kong is so crowded people are constantly queuing: in shops, for entertainment, transportation and even for seats in restaurants. Could queuing time be used for reading? Creative Solution: Handheld Culture felt that queues could provide the sales medium they needed. So they used restaurant queue number tickets as a promotional medium. They put short quotes from 100 good books on different tickets along with QR code that allowed queuing customers who were bored waiting to access and download the entire book on their phone or mobile device. Result: Maxim’s Catering also supported the read culture and and provided the medium without charging any cost. Within 1 week, 110,000 restaurant queue tickets were distributed, leading to a 22% click rate increase on Handheld Culture’s site and a 5% increase in sales.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Kym Ma
Art Director: Kym Ma
Copywriter: Kristie Chen, Jeff Tsang
Retoucher / Designer / Typographer: Kym Ma

To promote its fanpage ‘People Protectors’ on Facebook, AXA offers people the possibility of « sending their LIKE to Benin (Africa) » and thus, show their support to a project that aims at building wells of drinking water and change the LIFE of people. A way to express how concrete is your support to this project when you LIKE it.

How it works ?
You become fan of the page
You send your like in one click
You watch it transfom itself in water
You see how people use it in a village in Benin

According to what time you send your like, you see 3 different people using the water, to make you feel you are connected in live with Benin.

URL : http://www.facebook.com/axapeopleprotectors

Advertising Agency : Marcel, Paris, France
Creative Directors: Florent Imbert, Emmanuel Lalleve
Copywriter: Xavier Le Boullenger
Art Director: Julien Simons
Creatives Assistants: Sophie Steinmetz, Christine Porteboeuf

The main idea was to create a New Year’s greeting which would tell our clients that we are at home in the online world. We sent our clients Outlook requests for meeting with happiness. Since many of them synchronize Outlook with their smartphones, our meeting and at the same time our New Year’s greeting appeared on their phones just before midnight of the New Year.

Advertising Agency: Istropolitana Ogilvy, Bratislava, Slovakia
Creative Directors: Peter Darovec, Brano Bezak
Art Directors: Vladimir Durajka, Michal Moravec
Copywriters: Brano Bezak, Peter Darovec
Account Team: Slavo Danko

Spotify Jukebox is a mobile app that allows you to choose the music that plays in your favorite venues.

Advertising School: Miami Ad School, New York, USA
Art Director: Michael Malz
Copywriter: Rodrigo Barbosa

In order to spread the Havaianas Kids Princesses collection we created a new version of fairy tales, an online multiplayer game with enchanted soap bubbles.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Director: Luciana Haguiara, Sandro Rosa
Art Director: Ricardo Pocci
Copywriter: Gabriela Guerra
Illustration: Estudiorama
Producer: Um Studio
Technology Director: Fernando Boniotti
Sound: cromo.sônica
Account: Cristina Chacon, Joana Campanelli

URL: http://www.womensaidgifts.org.uk

This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical, once-in-a-lifetime gifts. The Women’s Aid Cabinet of Dreams features nine extraordinary Valentine’s gifts that, literally, money can’t buy! Designed by Grey and displayed majestically in bell-jars in a Soho shopfront 3D installation, each gift has its own unique interpretation and illustration from one of London’s top artists or collectives, including Rob Ryan, Kyle Bean, Fred Butler, The Last Tuesday Society, Nicole Mueller, Suck & Chew, Francesca Mair, Marie-Louise Jones and Charlotte Brown. Shoppers can “purchase” the gifts by texting the number next to each item, and donate an amount between £2 and £20 to Women’s Aid. The purchase will then be sent via text to the recipient who will be informed of the donation and their unique present. While £10 can buy a simple bouquet, for Women’s Aid it would be a valuable contribution towards providing lifesaving services, with the added extra of being a truly romantic and unique gift.

Advertising Agency: Grey, London, UK
Creatives: Lex Firth, Clemmie Telford
Planner: Talula White
Photographer: Marco Mori
Retoucher: Hogarth

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Agency Producer: Iris Vinnicombe
Editor: Ric Shields / Craig Glenday
IT: Nicky van der Walt
Music and Sound: TheWorkRoom
Social Media Manager: Chris Rawlinson
Production company: Platypus Productions

URL: http://www.ruadasflores7.com

As you all know, Tura, our dog and former creative advisor, left the agency. At Leo Burnett, Tura won every possible advertising award. So we thought: let’s use the space she left to help other dogs win another very important prize. A home. From today on, our website will work as a showcase for abandoned dogs of Lisbon. We will show a different dog every 15 days, its history and how it got to the kennel. And our goal is that, soon, he will be at your home. (Which, for a dog, is better than a Grand Prix.)

Advertising Agency: Leo Burnett, Lisbon, Portugal
Creative Directors: Erick Rosa, Luciana Cani
Art Director: Fabio Cristo
Copywriter: Carolina Markowicz
Illustrator: Fabio Cristo
Online designer: Leandro Reis