Hasta La Creative!

The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.”

Advertising Agency: Propeg, Brazil
Creative Directors: Fabiano Ribeiro, Ariston Quadros
Art Director: Bruno Lage
Copywriter: Junior Lisboa
Additional credits: Lilia Lopes, Vitor Barros, Mateus Simões, Eder Galindo, Maria Luiza Fraga, Caio Leão

Advertsing Agency: MRM, Santiago, Chile
Executive Creative Director: Cristian Leon
Creative Director: José Uribe
Copywriters: Juan Hidalgo, Sebastián Chahuan
Art Director: Nicolas Gonzalez

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Director: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designer: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique

Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Supporting Creative Team: Antonio Gigliotti, Micaela Trani, Nico Marchesi, Riccardo Catagnano, Davide Vismara, Sonia Cosentino, Anselmo Tumpic, Elena Cicala, Fabio D’alessandro, Manuel Musilli, Antonio Di Battista, Tommaso Zago, Eliana Frosali, Antonio Tardio, Daniele Barone, Emanuele Quadri, Giulio Frittaion, Marco Dispenza, Massimo Paternoster, Alberta Schiatti, Raffaele Bellezza
Account Handler: Silvia De Lalla, Maria Virginia Faedo, Michele Calvo, Francesca D’Anselmo, Raffaella Rosati, Elisabetta Lanti, Ivana Costa, Laura Rosari, Lucia Ramazzotti, Nadia Santini, Francesca Bertocco, Giorgia Buoncristiani, Giulia Giuffrida, Lucia Lafuenti, Enzo Apollonio, Flavia Gajo, Ilaria Lorenzetti, Elsa Gnudi, Simona Boracchia, Sandro Amabili, Tim Smit, Francesca Fazzi, Rossella Sarugia,
Production Company: Akita, Made, Mercurio, Catsound, Sing Sing, Networks, Castadiva Pictures,
Myavalon, Band, Top Digital, Disc 2 Disc, Flippermusic
Directors: Luca Maroni, Bosi e Sironi, Nadia De Paoli, Xavier Mairesse, Jose Pratt, Leone Pompucci,
Photographers: Davide Bodini, Mecanique Generale, Matteo Cremonini, Platinum, Boudwjin Smit, Lorenzo Scolari,
Post Production: Balalò, Rebelicon, Matteo Tranchellini
Art Buyer: Rossana Coruzzi
Producers & Traffic: Raffaella Scarpetti, Erica Lora Lamia, Silvana Gabelli, Sabrina Sanfratello, Ella Elliot, Alberto Greco, Lorena Scarazzati, Nadia Taglia, Livia Pompili, Angela Ferrante, Roberto Rubini
PR: Rachele Dottori
Web Development: Silvio Coco, Dario Cataldi,

Meet smartphone Nokia E6 full functionality during its great journey around the world. Starting from Warsaw, Poland, throughout all Jules Verne “Around the World in 80 days” cities, prove that Nokia E6 has a reliable battery that allows you to travel around the world without recharging. Travelogue: https://www.facebook.com/1Battery Advertising Agency: JWT, Warsaw, Poland
Creative Director: Mariusz Pitura
Senior Art Director: Michal Sek
Copywriter: Radek Dudzic
Account Manager: Piotr Wildner
Account Executive: Magdalena Mackiewicz
Account Director: Magdalena Klimaszewska
Logistic Partner: Flower Travel
Patron of the project: The Polish Jules Verne Society
Phileas Fogg: Pawe? Hammer – Flower Travel
Postproduction Studio: Lunapark
Sound Studio: Spot

Advertising Agency: AlmapBBDO, São Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Director: Renato Simões
Co-creative Director: Luciana Haguiara e Sandro Rosa
Art Director Tiago Marcondes
Copywriter: Flavia Figueiredo; Marcelo Pignatari
Operations Director: Gustavo Burnier
Project Manager: Rafael Puls
Tecnology Director: Fernando Boniotti
Producer company: Colmeia
Audio: MCR produtora

Idea:
The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci.
During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero

Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it’s both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image.

Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow

>Tomorrow on March 11th it is exactly one year after Japan was hit by the tsunami. Today the country is to a great extent rebuilt. But the tourism hasn’t recovered. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. To change that image we believe that social media can play a big part. Post from Japan is a way to use existing tourist as ambassadors to change the picture of the country and get people traveling to Japan again.

Advertising School: Berghs School of communication, Stockholm, Sweden
Art Directors: Michal Sitkiewicz, Eva Wallmark, Kristofer Salsborn
Copywriter: Rickard Beskow

Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. We had to increase product consumption amongst the masses while targeting 24 year-olds, and get people talking about ‘Coke’ again. ‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all – a first name.