The Fund for Reconciliation Tolerance and Peace: 2 Boys



>Executive Creative Director: Eitan Chitayat
Copywriter: Eitan Chitayat, Shelley Hermon, Brad Mislow
Art Director: Manuel Dischinger / Lobo
Production Companies: Lobo, Birdo Studio, The Ebeling Group
Directors: João Tenorio / Lobo, Coi Belluzzo / Lobo
Creative Directors: Mateus de Paula Santos / Lobo
EPs: Mick Ebeling / The Ebeling Group, Alberto Lopes / Lobo, Sergio
Salles / Lobo
Producers: Shelley Hermon / Firefly Pictures), Sue Lee / The Ebeling
Group, Patrizia Fanganiello / Lobo
Line Producer: Davis Fabri / Lobo
Israel Casting Director: Nitsana Bellehsen
Brazil Casting Director: Daniel Ortega
Voice Directors: Nitsana Bellehsen, Adi Topol
English Boys Voice Overs: Moti Rosenzweig, Zaki Hinnawi
Hebrew / Arabic Boys Voice Overs: Hadi Josef, Lear Issa
Hebrew / Arabic Boys Voice Overs: Michel Joelsas, Gabriel Fayad
Music: Wicked Music
Composers: Vico Sharabani, Daniel Freedman, Omer Avital
Sound Recording & Mixing: Sweet Sound, Lobo
Mixers: Uri Kalian, Raw Audio, Roberio Barbosa
Footage: Highlight Films, Firefly Pictures
Editors: João Tenorio, Vinicius Martins, Shelley Hermon, Sari Ezouz
Compositing: João Tenorio

Hahn Beer: Non Stick Beer Mat, Beer Identification, Beer Shrink, Spill-Proof Beer, Beer and Snack in One, Keeping Beer Cold,


Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Pim Van Nunen
Copywriter: Ian Williamson
Art Director: Pim Van Nunen
Agency Producer: Jasmin Helliar
Director: Matt Kamen
Prod. Co.: Photoplay Films
Producer: Florence Tourbier
Post Prod: The Gingerbread Man
VFX: Craig Deeker
Editor: Cameron Hales
Sound Post: Sonar Music
Sound Mix: Wes Chew

Levi’s: We Are Explorers


Advertising Agency: JWT, Shanghai, China

Heineken: UEFA Champions League Trophy Tour 2012


To celebrate the launch of Heineken’s first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they’d ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras… and an unexpected guest.

Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands
Creative Director: Kari Shaw
Creatives: Hubert Visser, Armand du Bois
Accounts: Guido Klomp, Aniek Ajanaku-Holland
Strategy: Antonie van Schendel
Producer: Melissa Lee
Production: Monodot / Verheyden
PR: Pitch London

Skittles Touch: Werewolf Baby, Princess, Dr. Cyclops, Sasquatch, Zombie Tennis


Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi.

Good Books: Metamorphosis


Advertising Agency: String Theory, New York, USA
Director: Buck
Sound Design: Antfood

Havit Headphones: Lip-sync


Advertising Agency: Havit In-House, Casablanca, Morocco
Art Director: Fernando Brandt
Copywriter: Fernando Brandt
Production Company: Rise
Director: David Graham

K-Swiss: Blades Animation


Advertising Agency: 72andSunny, USA
Director: Christy Karacas

Mccann Erickson: Puppkids Probono


A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Tal Perelmuter
Art Director: Dana Moshkowitz
Copywriters: Yoav Hebel, Asaf Zelicovitch
Director: Ami Alush

Google: Introducing Google Play


Advertising Agency: Studio G, USA
Art Director: Garret Lowe
Copywriter: Jonathan Zames
Director: Jonathan Zames
Producer: Yovel Schwartz
Production Company: Studio G, Camp Creative
Visual Effects: HOPR
Director of Photography: Adam Santelli

Dollar Shave Club: Our Blades Are F*cking Great


Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ‘em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out http://www.dollarshaveclub.com

Copywriter: Michael Dubin
Director: Lucia Aniello

John St: Catvertising


In an industry first, john st. has launched a new cat video division, specializing in the production, filming and seeding of cat videos. Rather than opening a digital department, like other agencies, they believe this unique direction will ultimately lead to more client success. “We’ve seen phenomenal growth in this category,” says Arthur Fleischmann, President of john st. “We’re taking that learning, and applying it to our business model.”

Advertising Agency: John St., Canada

Rethink Breast Cancer presents: Your Man Reminder


Advertising Agency: John St., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Directors: Cheryl Geonanga, Junoh Kim, Denver Eastman
Copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen
Team Leaders: Stephanie Hurst, Melissa Tobenstein
Account Executive: Madison Papple
Digital Producer: Cas Binnington
Digital Strategist: Nicole Polivka
Broadcast Producers: Michelle Orlando, Christine Stephens
Developers: Marc Cattapan / Endloop Studios
Production Company: Spy Films
Director: John Grammatico
Executive Producer: Luc Frappier
Line Producer: Peter Oad
Editorial: Steve Manz, Relish
Visual Effects: Justin Lee, Lev Bravo / 567vfx
Audio / Music Directors: Joey Serlin, Vapor Music
Photography: Scott Ramsay

Invisible Children: KONY 2012


Design: Digitaria

MTV / Coca-Cola: Heroes, Divorce


“All can be heroes”

“Even after a divorce 80% of people believe in love for life.W

Music: Yupanky

Theme: Xtension


“Every instant that passes is a day lost. Take advantage of the extension. You’ve got until 8th March to submit your campaigns”.

Related campaign:

http://www.ibelieveinadv.com/2012/02/sheet-white/
http://www.ibelieveinadv.com/2012/02/mesh-texture/
http://www.ibelieveinadv.com/2012/02/time-puzzle/
http://www.ibelieveinadv.com/2012/02/35990/
http://www.ibelieveinadv.com/2012/02/cfe-illusion/

Advertising Agency: Web_loc
Creative Directors: Ray Douglas, James Yordin
Art Director: Francis Pick
Copywriter: Adam Shoeller
Director: Jordan Treesing

Takeuchi Taijin: Cow Cow Wow Wow


Director: Takeuchi Taijin
Music: Kiyonori Higuchi

Takeuchi Taijin: A wolf loves pork


Director: Takeuchi Taijin

Social Media Week: Future Hipsters


Advertising Agency: Entrinsic, Toronto, Canada
Creative Director: Anthony Wolch
Art Director: Anthony Wolch
Copywriters: Kyle Carpenter, Lauren O’Neill, Chris Mejaski
Production Company: Sons and Daughters
Director: David Quinn
DOP: Chris Muir
Post-production: Posterboy
Editor: Danica Pardo

Fundación Alzheimer de Colombia: Blackout


With this video we want young Colombians to be informed about the problems related with Alzheimer and it’s effects

Advertising Agency: Young & Rubicam, Bogota, Colombia
Vp Creative: Mauricio Rocha
Creative Directors: Víctor Osorio, Tito Chamorro, Julián Jaramillo, Ricardo Uribe, Julián Núñez
Art Directors: Mateo Fernández, Andrés Bolívar
Copywriter: Sebastián Sánchez, Jairo Rubiano, Ricardo Uribe
Producer: Chill Out
Director: Miguel Villa
Music: Sonic Boom