Hasta La Creative!

This is the latest campaign from Microsoft and Hotmail in Sweden. The idea is to fight spam in a friendly way. Inviting spammers to a seminar at the Swedish offices in Stockholm. The campaign is named Spammers’ Aid
and it aims to help spammers put their programming and online marketing skills to better use, instead of spamming, now that Hotmail stops 97 % of all spam. The goal is a spam free inbox for Swedes.

URL: www.spammersaid.se

Advertising Agency: JMW, Stockholm, Sweden
Creative Director: Joakim Karlsson
Jr Creative Director: Samuel Garlöv
PR: Thomas Hansen
Art Director: Annelie Karlsson
Director: Robinovich
Producer: John Hichens

The once beautiful wetland of the Niger Delta has been devastated by decades of pollution and neglect. Shell is one of a number of oil companies operating in the Niger Delta, where there has been 2,000 major oil spills, ruining the lives of the millions of people who live in the region. Shell cannot be allowed to get away with it. It is their leaks that have caused the problem, and it is time they cleaned up their mess and adequately compensated the people of the Niger Delta.

URL: amnesty.org.uk/shell

Brief:
Create excitement for LEGO Star Wars around the premiere of Star Wars Episode 1 in 3D.

Idea:
We also brought LEGO to a new dimension: By turning LEGO into music – with a gigantic street organ consisting of 20,000 LEGO Star Wars bricks. These were arranged in such a way that they played the Star Wars theme tune when the crank was turned – while at the same time showcasing the sets we wanted to promote, integrated into four fascinating Star Wars worlds (Hoth, Tatooine, Endor and the Death Star).
Around the time of the premiere, the organ was displayed in cinemas and at special events all over Germany. Fans could play it themselves and order the sets built on the organ via a QR-Code and a microsite.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Executive Creative Director: Matthias Harbeck
Creative Director: Oliver Palmer, Alexander Rehm
Art Director: Andreas Balog, Marijo Sanje
Graphic Design: Anna Tracy Wodera
Copywriter: Nicolas Becker, Lorenz Langgartner

To draw the attention of young creatives from the Portuguese ad community, Fuel Lisbon decided to use two of the most awarded creatives in the world – whom by the way started getting famous while working in Portugal – Icaro Doria and Chacho Puebla. Although Icaro (famous for his “Flags” Campaign) and Chacho (the brain behind the multi awarded “Museo Efemero”) are no longer working in Portugal (Icaro Doria returned to his homeland São Paulo to start-up Wieden Kennedy Brazil and Chacho Puebla is now at Lola Madrid), their stories and awards continue to inspire young creatives in Portugal year after year. While Icaro and Chacho supported the idea from the beginning, the agency soon realized that it wouldn’t be possible to actually have them on the spot. So the “look-alike version” started making sense. It the spot, two Icaro and Chaco “wanna-be’s” challenge young creatives everywhere to be the next creative popstars. Or as the pay-off says “Be the next Icaro Doria. Be the next Chacho Puebla.”

Advertising Agency: Fuel Lisboa, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Copywriter: Andreia Ribeiro
Art Director: Ricardo Marques
Tv Producer: Pedro Silva
Directors: Alexandre Montenegro, Nuno Portimão
D.O.P: Vitor “Maninho” Rebelo
Sound Design: Dizplay
Music: Nuno Tempero
Approve By: Ana Paula Costa

URL: http://www.SaferSex4Seniors.org

Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Janet Guillet
Head Of Art: Menno Kluin
Creative Director / Copywriter: Beth Mart
Creative Director / Art Director: Dianne Rella
Account: Jen Pearse-haran
Executive Producer: Joanne Diglio
Edit House: Union Editorial
Editors: Michael Colao, Jim Haygood
Head Of Production: Ed Zazzera
Director: Riess/hill
Edit House: Union Editorial Ny/la
Production Co: Paydirt
Music House: Singing Serpent
Composer: Brandon O’connor

Advertising Agency: Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Stéphane Sacuto
Copywriter: Kate McMullen
Brand Manager: Marie Reynaud
TV Production: TBWA\ELSE, Hervé Dommange
Sound Producer: TBWA\ELSE, Fabrice Pouvreau
Production Company: Blue Film
Producer: Philippe Garnier
Director: Bertrand Touchard / InDaPROD
Producer: Philippe Garnier
Voice-over: Charlotte Rampling

Advertising Agency: Hill Holliday, Boston, USA
Chief Creative Officer: Lance Jensen
Creative Director: Rob Rich
Copywriter: Ben Huser
Art Director: Rafael Segri
Agency Producer: Bryan Sweeney
Account Lead: Cliff Stevens
Production Company: Radical Media
Director: Timothy Saccenti
Producer: Brody Baker
Mask Maker: Zoe Morsette
Production Designer: Andrea Huelse
DOP: Ivan Abel
Editorial Company: Bug Editorial
Editor: Andre Betz
Sound Design: Andre Betz
Music Creation: Joe Sicurella/David Carden at Face the Music
Animation: Blind
EFX: Peter Amante

Advertising Agency: Buzzman, Paris, France
Creative Director: Georges Mohammed-Cherif
Agency Manager: Thomas Granger
Concept: Tristan Daltroff
Art Director: Louis Audard
Project Manager: Olivier Lopez, Marion Quesada
Tv Producer: Vanessa Barbel, Elodie Poupeau
Digital Production Manager: Laurent Marcus, Julie Bourges
Community Managers: Huber Munyazikwiye, Julien Scaglione
Film Production: Les Télécréateurs
Director : Adrien Armanet
Web Production: Les 84

Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi

Advertising Agency: Happiness, Brussels, Belgium
Design: Hans Hemmert
Production Company: Balloon XL
D.O.P.: Bob Jeusette
Music: Karen O and The Kids