When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with the introduction of radio, the internet and now social media. Facebook long wanted to “make the world more open and connected,” but…
We’ve all heard it: The rise of the gig economy is putting an end to the traditional job market. While there’s no universally accepted definition of what a gig worker is, it generally represents someone who earns a living through short-term contracts or freelancing. In other words, gig workers are making their side-hustle their full-time…
Few things can take you back to childhood like recreating the food experiences you once loved. Making Kraft Mac & Cheese all by yourself. Lucky Charms’ magically delicious cereal milk. M&Ms melting in your mouth. But as consumers’ eating patterns evolve, will the fun foods of decades past be available for kids to enjoy? Today’s…
Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors, talent and the organization of that talent were essentially all it took to make an agency better and different. This…
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising efforts. With better measurement came higher standards, followed by more metrics than are even necessary. Now, many advertisers are getting lost in an…
In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer’s journey. For example, when a shopper looks up product reviews on their phone in the store before deciding to purchase an item. However, Google’s ZMOT campaign seemed to fall on…
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and Hulu documentaries about the 2017 Fyre Festival were released in January, a big debate has surfaced about the merit of influencer…
The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers’ attention. Not many other events gather hundreds of millions of viewers in front of their TVs, eager to watch not only the game itself but the big ads, which have come to gather an…
This year’s 2019 Sundance Film Festival was interesting for a few reasons: controversial documentaries on Michael Jackson and Elizabeth Holmes, a great documentary on the Chinese bringing jobs to America and (most interesting if you are me and not that cool) an increased focus on brand-funded films. Having a front and center seat throughout the…
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It’s nothing short of remarkable. So how have they done it? Of course, there’s the talent of Tom Brady, the acumen of Bill…
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a lot in the process about what it takes to stand out during the biggest advertising event of the…
Most investors and many marketers I speak with don’t quite realize what’s happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019. AR ads are performing incredibly well, with conversion rates in the…
Imagine you’re a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire government and the Australian taxpaying public. In this world of programmatic efficiencies, it can be difficult for any advertiser to justify…
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences. If you consider that Bandersnatch was a success with millennials and older generations who didn’t even grow up with that much interactive content,…
I came of age in the late 90s, when bras were padded beyond recognition and Abercrombie faced a mild backlash over child-sized thongs. Then brands got “real.” They went lighter on Photoshop. Dove said you were allowed to have gray hair. Brands realized they should target women, so men designed campaigns specifically for her. The…
For many U.S. companies, especially Silicon Valley tech firms, China is like the popular kid at school. You so badly want to be its best friend, but yet it remains unattainable. With a population of over 1.4 billion, combined with its recent economic growth and approximately more than 1 billion smartphone users, China is a…
Thousands of apps launch every year, about 40 percent of which are games. Yet three out of four mobile users download two or fewer apps each month. As a mobile app developer or brand launching an app, the numbers are stacked against you. Fortunately, there are proven formulas for success. These combine the massive reach…
In the fall of 2009, Snickers came to BBDO with two big challenges: an ambition to create a Super Bowl spot that would score high in the USA Today Ad Meter (the one poll that mattered back then) and a long-term task to rejuvenate the brand, one that was iconic and loved but forgotten in…
The workplace and the workforce are changing rapidly among creative agencies, and competition is increasing as China launches its “Made in China 2025.” Here’s how your workplace and organization will look in 2025 when it comes to optimal efficiency and competitiveness. In my opinion, creative agencies have for too long lacked a fast-changing perspective on…
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it’s striking to see how genuinely authentic most of them feel. Companies including REI, Columbia and The North Face are among some of the most vocally critical brands on the government shutdown, and their messaging…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
