I’ve been known to watch non-Oscar nominated movies while I multitask around the house, so it wasn’t really surprising when Netflix suggested Falling Inn Love. I was curious about the female lead Christina Milian, who I recognized as a Latina that had been up-and-coming a few years back. How, I wondered, would they represent her…
This month, network TV returns once more with a shiny slate full of fall debuts. It’s an annual ritual of foreordained failure, with the vast majority of shows unlikely to survive to see a second season. This winnowing is accepted as the cost of doing cultural business, but, increasingly, the networks themselves have to fear…
My wife and I recently removed all images of our children from Instagram. Like most people, I don’t trust Facebook, Instagram’s parent company very much, these days. This fact isn’t so remarkable in and of itself, but it begs the question of why. Of course, there’s the oft-cited Cambridge Analytica scandal, but across history, brands…
Today, large CPG brands are feeling even greater pressure in an expanding world of new go-to market strategies. Subscription services, ecommerce “anti-brands” and sustainability-driven challengers are changing the paradigm of how people shop and consume. Brands like Hims have linked a suite of products to address top-of-mind men’s issues such as hair loss, erectile dysfunction…
The National Football League announced last week that its halftime show for Super Bowl LIV will feature two iconic Latina artists: Jennifer Lopez and Shakira. The choice should be universally praised, not only for its potential entertainment value, but also as a full embrace of diversity in an era that desperately needs it. The Big…
With a growing population and a strong attachment to their roots, Hispanics are asserting their cultural influence and carving a space for themselves in the U.S. For many years, advertisers were given a binary choice on how to best reach Hispanic audiences. Either you reach them culturally through Spanish language media or pray that your…
Television is arguably the greatest ad vehicle ever invented. There is tremendous excitement in advertising to treat it like digital media, with all its amazing tech, data and precision. I worry this excitement is causing too many of us to miss a critical point, though. The shift from linear TV to streaming is nothing short…
Looking for a healthy and active way to spend this weekend? Consider heading to the apple orchard. Apple farms all across the U.S. are predicting that the 2019 apple harvest season will see increasing crop yields. And who doesn’t love apples? The 150-year-old Welsh proverb “An apple a day keeps the doctor away” now carries…
What we do has an undeniable impact on pop culture, and given the size of our platform, marketers have a responsibility to shape culture for the better. It’s especially critical to get the tone and the message right when approaching the topic of sexual health. But this is often easier said than done. Part of…
It’s been several years since brands and agencies were made aware of the size of digital advertising’s fraud issue. Despite increased scrutiny from ad buyers and efforts across the industry to filter out nonhuman traffic, fraud persists. While many are aware of the problem, very few have a deep knowledge of fraud, much less about…
China, the biggest market in the world, continues to attract the attention of so many companies–trade wars be damned. It’s also an incredibly complex market to understand and penetrate, not only because of its size but the reality that it’s both mature and still figuring its way out, the result of opening itself to Western…
The youngest Latinx millennial is 23 years old. She was 12 when America elected a black president and 13 when a Latina was confirmed to the Supreme Court. She was also 16 when Dreamers were given a shot at staying in America lawfully and when cannabis was legalized in two states. She was nearly consenting…
American news outlets are going to be busy over the next couple of weeks. After receiving a complaint from a whistleblower, the House of Representatives has launched a formal impeachment query into whether President Trump asked the Ukrainian president to investigate the son of potential future political opponent Joe Biden. Quick history lesson: In terms…
With the 2020 election fast approaching, corporate America has a unique opportunity. Without taking sides, brands can show their commitment to social impact by promoting two things everyone can get behind: voter registration and voter turnout. Last year saw the highest voter turnout for a Midterm Election in 100 years, and now the race for…
The current tariff war between China and the U.S. has put the marketing industry in uncharted–if not unprecedented–waters. No one in our industry has ever had to navigate around a full-fledged trade war before. No longer something in the abstract that we all read about in textbooks, the exchange of tariffs that the Trump administration…
I’m in Instagram unfollow jail. Again. And I don’t like it. At all. And it’s amazing at the same time because it reminds me of the power dynamic I’m operating under. We live in the land of the free and the home of the brave, yet as soon as I save up enough bravery to…
The sound of tearing paper can be heartbreaking. Especially if the paper has some of your writing on it and is currently being ripped in two (no, wait, make that four). That’s a flashback to the distant days when I worked on a local newspaper. Back in 1987, we typed and submitted our copy on…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
In early 2017, I was helping a client, and we were amazed that Facebook revenue was growing so much. I read about the revenue increase in one of the many trades, then I stumbled upon the Facebook earnings call and was hooked. I was on the edge of my seat listening about the quarter. I…
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
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