Before she was a New York Times bestselling author, a top-ranked Peloton instructor, and one of Time magazine’s 2023 Latino Leaders, Robin Arzon was very much in a different part of the job market, specifically in the world of law. The successful multi-hyphenate left her role as a corporate litigator at a New York City…
You’ve found a new show. It feels made for you. It’s well written, the cast is phenomenal, and you can’t wait to see where Season 2 goes. The show’s only been out for about two months, but you see news that it’s been cancelled already. Another bites the dust. You realize something that felt made…
Feed a prompt to an AI image generator and you’re bound to encounter an insidious pattern: Do the people look … too stunning? Perhaps even wanton? Gender, race, body type, nationality, religion–you’re almost guaranteed to get prejudiced and outdated stereotypes when using these descriptors in prompts. And “wanton” is a deliberate adjective; it’s mostly used…
In the unfolding narrative of advertising’s cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives–narratives that continue to…
In 2017, I left my job as a creative in Hispanic marketing. I was tired of seeing brands push narratives that felt out of touch with my life and the lives of other young Latinos in the U.S. As an immigrant from Guatemala, I knew that the Latino experience here is diverse and nuanced. Yet,…
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. Early in my career, I sat in a job interview for an entertainment writer position when the senior editor hit me with a question I’ll never forget: “Do…
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did….
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” in the interviewee’s responses. At age 50, Beatriz Acevedo was supposed to be scaling back the “hustle of the startup life.” Her career had already seen multiple milestones. At age 8, she was a member of the union in Mexico for radio…
Generative AI is a fact of life at agencies and creative studios moving forward–that part is in the books. What’s missing are the actionable strategies for creatives and producers, from entry-level to vets, that ensure we’re all equipped to embrace AI as it becomes embedded in creative and business operations. Over the past year, we’ve…
Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea–at least not since the days of chugging them post-hangover in college. But recently, I saw a story on the Today Show where the founder, Don Vultaggio,…
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. As we plan our…
It was an iconic race in an Ichanic place. Last week ushered in the inaugural and first-of-its-kind women’s track event, Athlos, at legendary Icahn Stadium. Featuring the fastest women in the world, the largest purse in women’s track history, a giveback structure that rewards athletes more than ever before, and the kind of entertainment swagger…
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference to use “Latin.” The creator economy is expected to nearly double over the next five years, growing from $250 billion today to an estimated $480 billion by 2027. Creators are now everywhere, in all forms. Cannes Lions,…
Public media knows it has a problem. Since joining the industry two years ago, the most common phrase we’ve heard is “We need to meet people where they are.” They’re right–we have a distribution problem. But we’re skirting around a bigger issue. You can buy reach. You can put your show on social. But none…
Nothing can really prepare you for motherhood or a career in corporate. But what if being a mother helped you thrive as a manager? And what if your career instilled the soft skills to motivate your children? For the president of entertainment and brand ad agency Mocean, Erica Coates, the demanding nature of both roles…
“Narrative” is one of those words in the water right now. Politicians talk about “resetting the narrative” after campaign missteps. Coaches go hoarse trying to change the narrative after a string of losses. Savvy business leaders are recognizing the need, too, with the understanding that narrative can supercharge alignment across a growing organization and shift…
Saturday Night Live. The VMAs. The Super Bowl. These staples in American culture have been around for decades, but we are seeing a shift taking place. We are seeing the Hispanic and Latinx audience active in the mainstream chat. Making up more than 19% of the country, the Hispanic population continues to expand at a…
Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. New York City in 2013. That’s when I first realized the profound influence that Latine beauty could have on the industry. After relocating to spearhead Hispanic media strategy…
A few months ago, while I fought for mere seconds of attention in social feeds at work, I also ended each day by rewatching all 6 seasons of The Sopranos. If we can be immersed by characters like Tony Soprano for over 78 hours, is our capacity to pay attention actually dwindling? Or have we…
There is an unspoken, yet ever-present cultural contract between Black-owned businesses and the Black communities that built them. It’s an invisible agreement that is rarely talked about but always understood; a relationship rooted in shared struggle, history, and identity. For Black businesses, especially in industries like beauty, this contract is both a gift and a…
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