In May 2019, the World Health Organization included workplace burnout in its International Classification of Diseases diagnostic tool as an occupational phenomenon. This syndrome, brought on by chronic work-related stress, was concerning enough then. Flash forward a year and add a pandemic, and we have a situation that is massively disruptive, to say the very…
There is so much speculation about how brands and influencer marketing will transform (or won’t), but I’m more curious as to how we have already begun to evolve as human beings during this time. To what extent have our values and belief systems changed? How has this impacted our relationship with brands and influencers? In…
Warren Buffett once said, “Only when the tide goes out do you discover who’s been swimming naked.” And with the economic downturn upon us, low tide has arrived. The good news: If your brand is looking pretty exposed at the moment, taking decisive action now can help ensure it survives this economic storm and is…
A surprising number of brands write off the Asian American and Pacific Islander (AAPI) consumer as a 5.6% niche and not a worthy investment. It is true that certain obstacles exist from a marketing perspective: our dozens of ethnicities, hundreds of dialects, a disparity in income and dispersion of cultures render engagement a unique challenge….
Editor’s note: Adweek worked with Matthew Scott Goldstein, a consultant with a deep knowledge of the media industry, to craft his quarterly newsletter into an Adweek article. Through his findings on various industry earnings calls, we’re bringing you insights about how your favorite brands, agencies, media companies, publishers and tech companies are performing on a…
In a recent 24-hour period, I went from seeing a Russian accordion player named MOZG888VADIM play everything from traditional Russian ballads to Lady Gaga to seeing a lizard sun itself to having Travis Scott bring 12.3 million people into a virtual fantasy landscape. And I never had to leave my couch. If there is one…
Stay-at-home guidelines didn’t start the remote work movement, but they definitely accelerated it, and the successful transition by many companies to a dispersed workforce has proven its merits. A Gartner survey from early April found that 74% of CFOs plan to move some or all of their employees to remote positions permanently following the current…
My team is remote, and we’ve retained all our workers. By day, I run A/B tests on brands’ websites to help drive revenue and better understand their audiences. So, it should come as no surprise that I recommend organizations test to discover what works and doesn’t. Feedback is your friend, especially now. Every organization is…
Owning my racial identity took some time. Growing up as a first-generation Chinese American in New Jersey, I was made fun of for being Asian. And when I looked around me, it was non-Asians who represented success and coolness to me, so that’s who I found myself emulating. I succeeded in realizing aspects of the…
On Jan. 23, officials in China commenced a lockdown for the 11 million people living in the city of Wuhan. The day after, I touched down in London after a trip to see colleagues and clients in San Francisco and L.A., the twelfth trip in as many months. On April 8, after 76 days sealed…
Prior to Covid-19, no event had materially changed visitation to brick-and-mortar businesses for more than 70 years. With shelter in place nearing two months in certain states, the muscle memory of consumption (habits) in the physical world has been replaced by significant upticks in ecommerce, restaurant delivery and curbside pick-up. The CTO of Shopify, an…
Quibi isn’t failing because of the novel coronavirus pandemic, lack of brand awareness or even poor content. It’s failing because the whole premise is based on an incorrect assumption about consumer wants. Quibi has spent nearly $2 billion on their creation and release. Even if you don’t really know what Quibi is, you’ve likely seen…
We’ve been here before, except we haven’t. In 2009, delegates and award entries absolutely tanked. The global financial crisis smashed Cannes Lions like a freak wave, dumping us dazed and confused on the beach. At the time, I was convinced that nothing could be as bad again. I’d have to check with the finance department,…
Covid-19 has impacted every industry, institution, and organization. Even the most established brands have had to readjust their strategies moving forward, including laying off some of their best employees. Airbnb’s cofounder Brian Chesky recently shared a list of all of their former employees for other brands to hire. Agencies around the world are adjusting with…
It is probably unsurprising to say so, but the marketing industry in Europe has been rocked by the pandemic causing changes in budgets and working practices that are shifting the sands the marketing industry is built on. As the crisis emerged in March, brands had to contend with out-of-date messaging (for example, ads that show…
As an industry, we are at a crossroads: Do we continue down the path we’ve been on or use this moment to ask ourselves if there is a better way? We all know the trends. Linear TV viewership is on the decline, down roughly 15% pre-Covid-19, while streaming viewership is up 117% year over year,…
Chances are that if you’re not actively planning or already executing your Covid-19 pivot, you’re determining how the recession is going to impact future campaign plans for annual events like summer sales to back-to-school. We’re entering a low point in our economy. For select businesses, history reflects that keeping ad spend up during a recession…
The disruption we’ve seen from Covid-19 is unprecedented in both speed and scope. And while governmental and self-imposed social distancing is absolutely necessary, these measures create harsh realities for the majority of industries. In the media world, Covid-19 has perhaps created the greatest imbalance between media consumption, which has skyrocketed, and advertiser spending, which has…
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. Before the pandemic, some of us quietly juggled a strategically managed schedule of childcare, education, afterschool activities and mealtimes with minimal crossover. On top of this, there was the constant pressure to look like you didn’t have children at home…
As an executive, a creative and a mother of four, I’m often asked about how I balance it all. And the answer is: I don’t because it’s impossible. To be successful, we are often sold articles about how we have to wake up at 5 a.m., drink celery juice and focus on one thing. Those…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
