Agencies like to trumpet their account wins in breathless emails, but here’s a press release that plays things closer to the vest. It seems Catch New York has been hired by Vans for an “extra super top secret project.” Reportedly. Allegedly. Possibly.
See the release below.
Pictured above are agency co-founder and managing partner Joe Perello, partner and CCO Doug Spitzer and co-founder and managing partner Arie Kovant.
Ever wonder what your fart strategy should be when trying to hit on someone? Or the best way to fight if you've never been in one? Or how to drink in a bar without annoying the crap out of everyone there? Or perhaps you'd like to know how to survive if you ended up in jail. Or fly the friendly skies without looking and acting like a total asshole?
If any of these situations have been giving you trouble (or even if you think they haven't), Gavin McInnes, creative director at Rooster, baby fighter and the dude who pretty much says whatever he's thinking, has your back—whether you like it or not.
This series of short how-to-video-meets-PSA clips, presented by Vans, aim to equip you for anything life may throw at you. Sprinkled with some sincerely entertaining didactic mansplaining, a healthy bong hit of absurdity and a life coach who might blow a gasket any second, these insane nuggets of wisdom might actually help someone out there.
Vans has released an ambitious new documentary project titled "Living Off the Wall" with a gorgeous scrolling website and so much great content that no one in their right mind has time to watch it all.
But of course, I watched it all for you. Check out the documentary on the East Los Angeles punk scene for some of the best-cut stuff. The documentarian Angela Boatwright has a special way of capturing wayward teen anger that capitalizes on every eye roll and seamlessly blends with the alternative perspective of the Vans brand.
While the Vans viewpoint is present with content about skateboards, tattoos, motorbikes and punk and gypsy lifestyles, the shoes are conspicuously silent. No one talks about his or her shoes. There are no shoe glory shots where you just stare at a pair of Vans. Just digestible mini-docs about the brand's consumers and their lifestyles, perfect for those with drug-altered attention spans. It's brilliant.
Vans fans who want to join in can become documentarians themselves. All of the content they submit is available at Vans Off the Wall TV network and app. The whole thing just reeks of authenticity.
L’artiste australien Vans the Omega nous propose de découvrir sa customisation d’une table basse en collaboration avec East Editions. Limité à 4 exemplaires tous déjà vendus, ce modèle de table propose un design simple, coloré et joue avec talent sur les formes géométriques. Plus dans la suite.
Après Vans French Family Trip, la marque Vans a décidé de s’associer au site TheDiggest avec cette vidéo de BMX réalisé par Thibaut Grevet. Il y a quelques semaines, Alex Valentino, Kevin Kalkoff et Matthias Dandois sont partis à New York pour pouvoir profiter des meilleurs spots de la Grande Pomme.
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