Hasta La Creative!

Did you know you can totally ignore the scenery in this great country and keep your eyes glued to your tablet and Hulu? It’s true. Hell, you might as well just stay home with a bowl of snacks, save some money, you know. You’ll need the money once your free trial of Hulu ends.

David Ortiz is retiring following his last season. In this SportsCenter ad, we see the slugger and founder of Big Papi’s Kitchen watching Stan Verrett and Neil Everett and brainstorming some new potential eatery names. Papisicles, Papicorn and Papironi are grown worthy. So much so that teammates David Price and Eduardo Rodriguez are kind of questioning his sanity.

The Traveler Beer Company is offering up some how-to videos on creative ways to take your beer box and turn it into a game center. I believe this is best done before you drink too many of said beers, however.

Emojis and animations abound in this hyper-speed pop punk soundtrack-led spot for Cricket Wireless that tours all the stuff you’ll be able to do with a very little monthly fee if you sign up. Considering how same-same most of the ads are in this category, I appreciate their trying to do something different.

Hey man, if your mom posts a baby photo of you in the bathtub, don’t freak out and double up on your meds. Just have a Fanta and recreate that pic now. Fanta: Play It Better. This spot was created for Latin American teens.

Negativity might come knocking but that don’t mean you have to let him in. John McGinley from Scrubs plays Coach Speedman who dispenses life tips to basketball lottery picks including Kris Dunn for Minnesota.

On the evening that Donald J. Trump is expected to accept the Republican nomination, the group “Fairness USA” will run a commercial that criticizes laws colloquially known as “bathroom bills”. The HB2 legislation requires, among other things, anyone using bathrooms, locker rooms and changing rooms in public schools and agencies to use only those designated for the sex noted on their birth certificates. Fairness USA argue that this is discrimination of transgender people in public places, and have chosen to show a scenario in the ad where a transgender woman is told by a manager to go to the mens room instead. “I can’t go in there,” but then two other women arrive and tell the manager/man off as well.

The ad will air on Fox News during Mr. Trump’s speech. The spokesperson in the ad is Alaina Kupec, a transgender woman from North Carolina, the Co-Chair at Transgender legal, who has spoken to Salon about the risk Kupec will face if relegated to the mens room, a “potentially dangerous and deadly situation”, enacted in this ad. “Safety and privacy in bathrooms are important to all of us,” Kupec says. There’s no retort to the boundaries point brought up in the Alliance Defending Freedom ad, just a rehash of the most common soundbytes poorly mimed. The placement of this commercial on Fox during the Trump speech will be its trump card, forgive the pun.

To sell Janoski Hyperfeel skateboarding shoes, Stefan Janoski, Sean Malto and Karsten Kleppan skate around use their imaginations and visual trickery to create a better skateboarding world in Austin, Texas. It’s neat and all, but Nike SB had a similar concept involving Paul Rodriguez doing something similar with chalk from 2006. Also, why set the spot to a song that will remind millions of people of the dream sequence from The Big Lebowski?

Bryan Blue went to school on a football scholarship but discovered art was a bigger passion than football. So he dropped out of college, moved from Oklahoma to L.A. and focused on his mummy wrap motif. Here he talks to furniture designer Stephen Kenn about running the business, inspiration, and respecting the process. This is part of Cadillac’s Daring Pursuits campaign which is more branded content than any hard sell Cadillac. In the other installment, Kenn talks to balloon artist Jihan Zencirli but conceptually I think this is a stronger piece as it relates more to the brand, as least in my point of view.

You can’t choose how cool your parents are, but you can choose two of your favorites at McDonalds. I like the dad’s logic: Of course it’s a selfie. I took it myself.