Chevron "Creed" (2016) :30 (USA)
Posted in: UncategorizedPowerade "The power of blue blood" (2016) 1:00 (USA)
Posted in: UncategorizedGymboree "Summer is over" (2016) :30 (USA)
Posted in: UncategorizedChick-fil-A – Michelangelo – (2016) :30 (US)A
Posted in: Uncategorized“The campaign is a really fun way to go right at the inherent tension, as choosing chicken for breakfast isn’t an obvious option to many right now.” said Creative Director and agency co-founder Eric Kallman. “We’re thrilled to have the opportunity to work with Chick-fil-A on such a big campaign.”
GMC – "Arrived" – (2016) :30 (USA)
Posted in: UncategorizedThe commercial’s cast included 73 professional musicians led by Kazem Abdullah, an American-born conductor who serves as General Music Director of the city of Aachen, Germany. They perform the Who song (in a special orchestration from music house Mophonics) live. “None of the musicians had met before, but after a couple practice sessions, they sounded like they had been playing together for years,” notes Weiland. “It was an amazing experience.” The production included shoots in New York and Seattle.
Weiland subtly reinforces the comparison between the orchestra and Acadia through a series of artfully-designed shots. The strings of a cello mirror the cables of a suspension bridge. An image of the SUV’s steering wheel and gauges dissolves into an overhead shot of the musicians arranged in a nearly identical, semi-circular pattern.
“We use very clean shots throughout,” Weiland observes. “It was important to me that we built the story. Near the end, we transition from inside the cabin of the car to a wide shot of the audience giving the orchestra a standing ovation. That leads to our hero moment, as we reveal the car in all its beauty and glory.”
Weiland has been directing high-end car commercials for nearly a decade, and is known for the unique way he lights and shoots cars, his attention to detail, and for the passion evident in his work. “This project involved a great collaboration with the agencies’ creative teams and the client,” he says. “All around, it was a great match.”
Chick-fil-A – Beethoven's song – (2016) :30 (USA)
Posted in: UncategorizedMedia Arts Lab / Lee Clow – The 10-year Tattoo
Posted in: UncategorizedSix years ago, Ad agency Miami’s founder and chairman celebrated his agency anniversary by tattooing the updated company logo in his shoulder.
Remember when Lee Clow was original?
Neither do I.
Happy birthday, Media Arts Lab.
Autotrader – #Drivenbystyle Auto Chameleon colour changing car stunt (2016)
Posted in: UncategorizedThe “Driven By Style” event took place on Thursday, June 30th leading up to the Fourth of July weekend in the heart of Miami’s Wynwood Arts District.
“Autotrader enables people find their perfect car match, and we wanted to emphasize that you don’t have to search for a car in an expected way,” said Scott Thomas, Senior Director, Consumer Marketing at Cox Automotive, the parent company of Autotrader. “You can use your own life and sense of style as a filter for what you want and need in a car, and Autotrader will help you get there.”
“To us, Autotrader isn’t just a car shopping brand. It’s a technology brand. And nowhere is that more evident than in the technology Autotrader uses to match consumers with their perfect car,” says Zambezi Executive Creative Director Josh DiMarcantonio. “3D color-mapping was a fun, simple way to demonstrate in the real world how Autotrader can take any aspect of a person’s life, including what they’re wearing, and use that as a filter to find them the perfect car. ”
Of course they can’t do this without local social influencers… You will see these accounts promoting this clip with the hashtag #DrivenByStyle
Check @TheDapperMethod, @RemixTheDog, @hi_tola, @parcialmentenublada and @wooSupreme for photos & clips from the event.
United Airlines "One journey, two teams" (2016) 1:00 (USA)
Posted in: UncategorizedGoogle Translate "#EveryoneSpeaksFood" (2016) 2:44 (USA)
Posted in: UncategorizedTP-LINK "Patio" (2016) :30 (USA)
Posted in: UncategorizedTP-LINK "Bedroom" (2016) :30 (USA)
Posted in: UncategorizedShoe Carnival 'Show 'em whatcha got" (2016 :45 (USA)
Posted in: Uncategorizedadidas "Y3 Fall/Winter 2016" (2016) 1:50 (USA)
Posted in: Uncategorizedadidas "Creating new speed" (2016) 1:00 (USA)
Posted in: UncategorizedBefore anyone starts also protesting the whole chasing cute and fuzzy bunnies in a sugar cane field on fire, the American Humane Association was on set for the filming of and no animal was harmed.
Michelin "Beyond the driving test" (2016) 1:30 (USA)
Posted in: UncategorizedCerebus welcomes Yuengling to New Orleans in a spec campaign
Posted in: UncategorizedYuengling is a family-owned brewery in Pottsville, Penn. that has for years has distributed its beers as far South as the beaches of Alabama. When New Orleans-based Cerberus got word that that Yuengling was coming to Louisiana, they created this spec campaign for America’s Oldest Brewery. Imagine these social posts were part of a campaign running in real life, in front of the biggest New Orleans landmarks, Yuengling. This could be your southern agency of record.