Hasta La Creative!

Here’s a very poetic love letter written to summer, from winter. In it, Winter laments his case. No one’s written songs about him, so one likes to hang with him, and no one wants and endless winter, like all the things summer related. Heck, winter doesn’t even have a beer. But summer does. And that beer is Corona. Talk about wiping the “Miles away from Ordinary,” slate clean. Love it.

It’s okay, everyone. Racism is officially over. MLK’s dream has come true, thanks to commercially produced dog food. First Starbucks tried, but we just weren’t ready to accept that message. Now, thankfully, reports are already coming in that Ferguson, and Baltimore race relations have never been better, and now, I am told, Bahar Mustafa has reportedly apologized for her tweet using the hashtag #killallwhitemen, thanks to finding the love of a Labradoodle.

This is a great example of having a really smart insight (you always meet someone on a dog walk, and these encounters bring us together) and taking it to such a ridiculous conclusion that somewhere, someone in the approval process should have raised their hand and asked some questions along the lines of “The idea that owning a pet is an effective soothing balm against racism…isn’t this just a wee bit of an over promise? Isn’t it hitting the audience over the head to have this in black and white? Don’t we come across as being just a bit naive and/or self-serving by jumping on a topic like this? And with Baltimore still smoldering from riots, does this not seem like the wrong time to be bringing forth a message like this?”

Congrats on joining the conversation, Pedigree.

In another episode of “Messin’ With Sasquatch,’ A few more people mess with Sasquatch until he does one of them bodily harm. SO funny.

Mission 22 is a non-profit dedicated to raising awareness about PTSD among returning American vets, and aims to end vet suicide. Together with conflict reporter David Guttenfelder, they’ve documented some of those lives lost.Heartbreaking, powerful work on this Memorial Day Weekend.

Directed by Olivier Gondry, Finger Music collaborate with m:united & Microsoft to introduce the new Surface 3 and Surface Pro 3 Tablets with a brand new beat which has been developed with viral internet pen-tapping stars, Shane Bang and Kevin Ke.

Finger’s Creative Director and Composer, Dave Hodge, was brought in from the beginning of the creative process to develop a custom composition for the brand utilising the beats created by the famous Pen Beat Battle tappers.

There are four films in the Surface Beats campaign 2 x 30” (3,2,1 Go and College Flow) and 3 x 15”. Each have a strong focus on the product, with the aim of intertwining the snapping and clicking sounds of the tablets with the rhythmic pen tapping.

Dave Hodge, explains, “The spots were briefed from the beginning to be very rhythmic, when m:united sourced Shane and Kevin, we knew the filming would also incorporate the rhythmic movements of their hands. Being brought in at this early stage meant that we were able to get the process of the filming, edit and music to harmonise throughout the production process.”

You know how awkward it gets when you have to call to make an appointment at the doctor, and describe your symptoms, while you’re in your open plan office? Ah yes, that’s why ZocDoc created an app and allow you to schedule online.

Get better, better.

I have to admit, I love that line.

How do you sell unlimited bowls of pasta and breadsticks? With emotion. Real emotion, the kind you find in real footage, because it’s actually darned difficult to direct something with as much emotion as this. It also serves as a double-viral possibility as the families in the ad will pass it along to their friends. The edit puts together a young girl’s singing, “I’m gonna be a grandma” Ma, and “the day I passed math” Dad’s over-joyed reactions to their children’s news. Babies laughing – which is always amazing – , soldiers returning home, kisses and hugs all around to explain what home really is. Home is family. Home is love. Home is more family. And if all of this emotion leaves you a little verklempt, you know where to go and get comfort food. Since Olive Garden targets families with their appeals to everyone (but Italians) Italian food, this ad makes a lot of sense.

This mix of youtube clips ad-idea is getting so common now that I’m just waiting for the day directors and editors will be shunned all together and creatives can just edit straight on youtube their next campaign. It’ll happen soon.

Delta drops an inflight safety video on the internet stuffing every internet meme from the past hundred years in it because you’ll watch anything on the internet because internet. I’m just kidding. While the usual “Charlie bit my finger,” and “dramatic hamster,” are there, they didn’t do every meme. No Chocolate Rain. No Bedroom Intruder. Apparently the “apparently” kid wasn’t available either.
Doesn’t really matter, though. As funny as it is, Weezer already did this joke in 2008 with a majority of the same memes, which makes me wonder why we are excited about seeing jokes from seven and eight years ago. Delta did update it to keep with the times, so to speak. But Doge was probably the freshest meme and even that is already two years old.
At least it’s nice to see these internet “superstars” are still getting work. Maybe another brand will trot this execution out seven years from now and we’ll all cheer like we’ve never seen it before. Our short term memory seems to be about that long.
Or better yet, maybe someone on the internet will make a new meme out of remixed flight safety videos. Between Air New Zealand which has two, and Thomson Airlines, there’s probably enough out there.

You don’t need advertising to find a job because you might get some help from Fifth Third bank. Too bad. I was hoping I could have my own cheerleaders singing behind me today. ‘Kidsleepy’s gonna nail today’s client presentation! He’s kinda rad that way.”

Adrianne Haslet-Davis was in the audience at the Boston Marathon finish line when the bombs went off, and she lost the lost the lower half of her leg. A professional ballroom dancer, she refused to give up dancing. After months of training, she danced a slow foxtrot on the finish line of the Boston Marathon, and did it triumphantly.

“Heroes of Summer”, created by Positivity, will be driven by paid social media engagement across Facebook, Twitter and YouTube, and will also receive support through Oberto-branded POP displays at major retailers across the country. Additionally, the campaign will be supported through online media buys on national active lifestyle media including Men’s Health, & Runner’s World. Consumers will also be able to share their own story of personal triumph or inspiration through the “Heroes of Summer” contest where they will have the chance to win a Toyota 4-Runner. Details of the contest will be outlined on the official Oberto “Heroes of Summer” microsite.

“Oberto is honored to shine a light on everyday heroes across America — from those overcoming overwhelming obstacles to those supporting their communities – that embody our brand message of “You Get Out What You Put In,”” said David Lakey, Vice President of Marketing at Oberto Brands. “Our “Heroes of Summer” program aims to inspire Oberto consumers with diligence, perseverance and optimism, that they can achieve their personal goals and overcome life’s hurdles.”