The most interesting thing about this ad is that it’s made by Thousands Creative, a two man shop of former Nike people in Portland, Oregon. So fresh on the scene that they only have a spartan tumblr site, this creative team managed to take a chunk of Nike work as their main client.
The first time I watched this ad I forgot to pay attention, and thought that the blond woman was learning sign language as the brunette was hearing impaired. On second view I see that both of the new mommies aren’t hearing impaired, only the child is, and at that point the tearjerking story feels quite forced, as if checking all the boxes. While it’s great to see a positive promotion of adopting an older child, many kids out there are shunned by potential adoptive parents simply because they are older, the story itself could have sold anything from online learning tools to GLAAD memberships. Wells Fargo have a terrible reputation as a bank, and I doubt emotional ads will change that perception as it doesn’t address it at all. They did hit a parental nerve though, parents will do anything for kids, including mastering ASL if needed. Naturally there was some people who disliked the ad, and some controversy around it due to the subject of a lesbian couple adopting, but not enough to make it go viral twice.
Credits were not included but it sounds like Queen Latifah handles the VO: “Everyone works hard for a reason. Working together we can help you prepare financially for when two becomes three.”
I like how this spot goes from cutesy to pervy when the dad picks up the X-ray glasses at the end and checks out his lady woman and is all like “Imma be ‘transparent’ with you, tonight.”
It helps offset the saccharine qualities of this spot like the stock music and the “pleasant mom” vo.
Also love the way she repeats “Awesome.. Awesome…” If you pay attention to the ASL, she says “If you type “Gift me” in the comments you’ll get a gift card”.
It will probably come as no surprise, but 76% of those who beat animals also beat family members. These bus shelter ads went up around Milwaukee to spread the word that animals can help in this situation. If you see an abused animal, call 911. There’s a good chance the person doing the abusing is doing the same to a family member.
Sign up to be an organ donor and your signature can literally save a life.
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