Jun
12
Toyota "Father's Day Reunion" (2015) 2:55 (USA)
Posted in: Uncategorized
Toyota Camry sent one son on a journey to see his Dad for Father’s Day. Nice branded content for Toyota. Father and son still have a strong bond, despite not having seen each other for years. It’s a very touching story without being overly sentimental or patronizing. Judos to Toyota for shining the spotlight on real people in real ways. Not many companies want to talk about divorce, separation and the struggle to keep a family together. Toyota was nice enough to get out of its own way and let the people do the talking.
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