Hasta La Creative!

There’s a lot going on in this spot for the U.S. Open starring Jordan Spieth.

Orleans Coffee has undergone a complete rebranding, there was this print campaign setting the new tone, but the agency Cerberus also created new logo, packaging, and vehicle designs for them. The ornate logo visually nods to old-school irons sign and french quarter iron balconies, while the light coffee brown feels refreshingly understated and modern compared to some of the brighter colours currently popular. Even Pantone has been on a light pastel kick for a couple of years now.

Andy Samberg is giving his best motivational speech while tripping balls. It’s all in the delivery, man.

Litehouse have kicked off their first ever integrated marketing campaign, created by its new agency of record WONGDOODY.

Since Litehouse dressings are fresh, as opposed to shelf-stable dressings, they’re found in the produce section. But how do you tell consumers that in a fun way? Easy, show them that the other dressings are about as unnatural as they get. Props for the glitter-dribble on moms chin. See also the 15 second edit.

“This Litehouse campaign was the perfect opportunity to educate shoppers on an underserved food segment, and show the differences between shelf-stable dressings in the middle of the store and Litehouse’s fresh, quality offerings in the produce section,” said Tracy Wong, Chairman and Co-Founder of WONGDOODY. “I think consumers are going to really identify with Litehouse’s mission to provide first-class products.”

Don’t get real estate advice from your mom. Get it from a realtor. Good point. I love the cinematography here. And titles.

1600 square feet is big enough for a pool table and tiki bar, right? Technically it probably is. The more important questions are why are you asking your ex-roommate for real estate advice when you should be asking a lawyer and why do you still have a tiki bar? The casting on this is perfect. It’s just creepy enough. Although I wish he’d been drinking a mai tai.

This is sort of like the great schlep for the me-me-me generation, and entices the target with exactly what millennials want – huge titles without having done the work for it. Dear millennials, vote you for president! As the breathlessly hopeful release says: “Let’s force a contested convention and ensure that none of these douchetards secures the nomination.” That’s the plan, kids. Stop the douchetards. Is that word on fleek? What a tremendous word, tre-men-dous. I love words like this, I have people, they call me and they say they love words like this, they say Donald, worlds like this are terrific, really terrific, and we thank you for bringing them to our attention. Now we can do something about these words. Thanks to our Canadian pals for throwing their creativity in the ring once again, tremendous neighbours to the USA up there, you are, really tremendous. Phenomenal animations.
As a side-note, I find it really amusing how invested Canadians are in US politics when they seem so disinterested in their own elections. I suppose Swedes and Norwegians do the … uhm… Nope, we don’t, actually. I have no idea who runs Norway right now. I suspect that person knows how to ski really well though. I think that’s a requirement to be Prime Minister there.

“Be the sort of individual your courting profile guarantees”,“Tell your therapist nice things about me” and “Follow your dreams, just not the kind you had in puberty” are but a few of quirky mother pearls of wisdom plastered on street posters and billboards around NYC now, leading up to Mother’s day. Paul Malmström says that there’s a lot of talk about “Influencers” lately, so why not bring out the ultimate influencers, our moms: “I feel our most influential individuals are the moms, and our moms. We needed to have them give us an influential voice.”

Tatia Pilieva, who directed The “First kiss” film, which we badlanded here as a copy of a 90s Canal+ ad, also directed this dinner date idea. It’s a pretty good idea to match people up actually, have them paired by their preference in foods. Now, what’s really fun here is the pairings seem to actually take a liking to each other. The bubbly blond declares “this isn’t very expensive so you can just ram it straight in my mouth, seemingly unaware of the heavy innuendo that is clearly not lost on her date. Ice successfully shattered by spicy foods and finger licks, the couples are now chair-dancing, giggling and spilling food while trying to feed each other spaghetti and pad thai. Joshua is a man who doesn’t waste a good opportunity and instead of feeding Yasmine a bite, he kisses her at the end. Smooth.

You can find your flavour profile at http://myflavour.knorr.com/profiler

Just like previous Olympics, P&G celebrate moms with the help of Wieden & Kennedy. This time, it’s the mothers being stronger, and fearless, that is resonating with our olympic athletes. Among them is Sun Zhiyi, the diver whose mother tells him that he can succeed because she knows it in her heart. Showing really dramatic scenes, such as an athlete recalling how her mother coached her away from an approaching tornado, to those little moments where only mom could reassure you like when an elevator is on the fritz, this ad is based in the “strong mom” idea. The tough woman who is never scared, who just knows what to say and do. It’s not just P&G that own this thought now, Teleflora plays up the #Tough Mother too. Compared to the Mom sponsors, 2010, the best job in the world 2012, and pick them back up, 2014, this ad – while successful at making me reach for kleenex, because I am a sucker – is a little too far away from the brands. Tornados and airplanes in lightning are a far step away from washing powder. A mothers daily courage is in the little things, that make the million little things foundation from which the olympians challenge the world.