Hasta La Creative!

Toronto digital marketing agency Twist Image signed Jon Finkelstein as its new ECD. Finklestein, who most recently served as SVP/ECD at the BBDO “sibling agency” Proximity Canada, replaces Virginia Magaletta, who held the position for more than six years.

Prior to joining Proximity, Finklestein spent nine years as a partner and creative lead at Toronto’s Grip Limited; he also served as CD at henderson bas after starting his career as ACD at ICD and Ogilvy, where he worked on IBM, Amex and Kodak.

You may recall that Twist Image sold to WPP in May; at the time, President Mitch Joel described the move as “a bigger bet.”

“Branding, marketing and entertainment company” Omelet — which recently named  Shannon McGlothin, former director of Leo Burnett’s Samsung shop, as its GCD — promoted partner Mike Wallen to the newly created position of Chief Content Officer. Wallen, who the release credits with bringing in Walmart and Red Bull, joined the agency in 2011 and will continue to run its “branded content division” Omelet Studio in addition to promoting an upcoming feature film about “ex-LA gang leaders turned street saviors” (their words). He previously served as partner and EVP of content & development.

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WPP added another established agency to its roster today by acquiring Toronto’s Twist Image.

Founded in 2000, the agency employs more than 100 and serves clients including Walmart Canada, TD Bank, the Montreal Canadiens and various other distinctly north-of-the-border entities.

Twist president Mitch Joel tells us that the move is significant because the agency will now have access to WPP’s vast data troves and its strategic partnerships with Google, Facebook, Twitter, Adobe, etc.

Twist will also continue to be led by its four partners and its existing management team. As Joel puts it, “They were eager to allow us…to continue running our business in the entrepreneurial way that we have always done.”

From the official release:

“Digital marketing is no longer an afterthought in the marketing mix. We

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are increasingly assuming a lead role within our client’s overall marketing, and are confident that being a part of WPP will only strengthen our position.”

New Career Opportunities Daily: The best jobs in media.