Garden Buys Stake in Indie Film Bastion

A deal will bring together an independent film company and a deep-pocketed sports and live entertainment brand looking to expand.

    

Advertising: Free-for-All on the Final Friday of Tribeca Film Festival

As the presenting sponsor of the festival for the first time, the company is introducing an effort, “Film for All,” that aims to expose the festival to more New Yorkers.

    



AT&T, Not American Express, Will Be Chief Sponsor of Tribeca Film Festival

After 12 years, American Express is stepping back as the presenting sponsor of the festival in Lower Manhattan.

    

Advertising: Celebrating Black Beauty and Advocating Diversity

A 30-minute documentary that aims to empower African-American women was backed by Procter & Gamble, but the filmmakers maintained creative freedom.