‘Everything Is on the Table’ as Hilton Loses $432 Million in Q2

In what executives hope marks a (small) turning point out of the deepest financial trenches of the pandemic, Hilton has announced that it lost $432 million in the second quarter. The results are “not a shining moment” in the brand’s 100-year history, according to president and CEO Christopher Nassetta. “Our second-quarter results reflect the challenges…

People Are Feeling More Emboldened to Travel Due to Flexible Schedules, Study Shows

There is no doubt vacationing will look different this year. Major airlines saw 80% drops in Q2 revenue, the cruise industry is on a continued pause and a majority of Americans canceled their summer travel plans. However, a new report from Vrbo found that extended work from home periods, virtual classes and a need for…

Airbnb Bookings Bounce Back, While Hotels Are Still Hurting

After months of cancellations and depleted future bookings, the strain of which led Airbnb to lay off 25% of its workforce, Airbnb saw a sign for hope in July: The platform surpassed 1 million booked nights in a day for the first time since the first week of March. It’s an undeniable sign of recovery…

Is It a Video Game, or Is It New Zealand? This Fun Tourism Project Gamifies the Country

It’s not easy to get away overseas on vacation at the moment, thanks to the coronavirus pandemic. So Tourism New Zealand, with the help of TBWASydney, found a way to open up the stunning country to virtual visitors. The tourism group and its agency partnered with Twitch and gaming influencer Loserfruit to gamify the country…

Emirates’ Covid Insurance Is a High-Flying Piece of Brand Marketing—and Not Without Risks

Since returning to the air last month, Emirates has implemented a dizzying array of measures designed to reassure the traveling public that it’s unlikely to contract Covid-19 on its planes. Its website features a flow sheet detailing infection-prevention measures at nearly every step, including free “hygiene kits” for every passenger, single-use menus on board, lavatory…

Marriott and Hilton Hotels in California Are Using Robots for Room Deliveries

Hilton and Marriott locations across California are taking extra precautions when it comes to staff-to-guest interactions by introducing robots that deliver groceries, wine, towels and even pet treats to customers. Hotel Trio, a Marriott hotel in Healdsburg, Calif., is employing its social distancing robot ambassador, Ros?, which is programmed with the hotel map, embedded with…

American, Southwest, Alaska and United All Saw Revenue Drop Over 80% in Q2

As American, Southwest and Alaska airlines all released their second-quarter finances this morning, the bonanza of earnings calls repeated the same theme that’s been present since March: Demand is scarce, and the industry is about to get a whole lot smaller come October. “This was one of the most challenging quarters in American’s history,” said…

Adweek Podcast: Travel Ads in a Quarantine Summer

Travel advertising fell significantly when the coronavirus pandemic reached the U.S. in March, but many Americans are still eyeing their bucket list. On this week’s episode of Yeah, That’s Probably an Ad, community editor Ko Im and travel reporter Ryan Barwick review the effectiveness of recently released travel ads for New York, Iceland and more…

This Riveting Footage Will Make You Want to ‘Drop Everything and Head Straight to Sapporo’

If you’ve never seen the northern Japanese island of Hokkaido and its largest city, Sapporo, in winter, get ready for 90 seconds of breathtaking footage–food and nature porn included–with nary a branded sales pitch. Who needs one, with cinematic shots and captivating sounds like these? The video bills itself as a groundbreaking piece of travel…

With the Olympics Postponed, Airbnb and Athletes Will Host a Virtual Summer Festival

While fans have to wait until 2021 watch their favorite Olympians and Paralympians compete in Tokyo, Airbnb is launching an online festival of experiences hosted by athletes timed to the original kickoff of the 2020 Summer Olympics. The home-sharing platform, in partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), will…

New York City Looks to Locals to Boost Its Recovery

Although Times Square still physically exists–a live camera even shows a costumed Batman posing for photos–without its usual cacophony of life, the tourist destination, like the rest of New York City, is not itself. Now, months after the peak of the Covid-19 crisis in March and April, New Yorkers are starting to inch outside of…

The Trusty Roomette Is Suddenly Giving Amtrak an Advantage Airlines Can Only Dream Of

In 1946, the Association of American Railroads produced a report aimed at calming the fears of a membership panicked about the airline industry stealing its passengers. The essence of the AAR’s message was this: While trains could never compete with air travel’s speed, they did have one unassailable advantage: the private compartment. “In the sleeping…

Carnival Sees Bookings Tick Up for 2021, but Continues to Burn Cash Until Then

In a financial update to investors, Carnival Corporation–which owns Carnival Cruise Lines, Princess Cruises and Holland America–said incentives such as flexible booking and low cabin prices have led to an “encouraging” amount of bookings or rebookings for 2021. While the U.S. cruise industry has agreed to a no-sail order through September, investors are looking to…

To Help Speed Recovery, Tripadvisor Hires Its Own Travel Agents

Tripadvisor is hiring, well, trip advisers. The travel and recommendation site quietly launched what it’s calling Reco, a platform that matches travelers who’d rather not flip through Tripadvisor’s entire portfolio of hospitality brands, restaurants and destinations with a personalized “trip designer.” This comes during an obviously tough time for the travel industry, which has been…

Audible Gets Delightfully Vintage to Pitch Audiobooks as Glamorous Vacations

Audiobooks have been soaring in popularity in recent years, with Deloitte expecting the global market to grow 25% in 2020 into a $3.5 billion industry. For many, they’ve also proven to be a much-needed distraction during this year’s Covid-19 pandemic lockdowns. With its latest U.K. campaign, market leader Audible has spotted an opportunity in that…

How Booking.com Won Its Fight for a Trademark

Travelers don’t lack for brands and businesses to help when booking a trip. That simple verb, long used by travel agents and travelers high on anticipation, is inarguably generic. But, when tied to a web domain, Booking.com represents a 20-year-old online travel agency that can officially be trademarked and protected, according to the Supreme Court….

Pandemic Sees Rivals Royal Caribbean and Norwegian Team Up

Despite competing for cruisers out at sea, Royal Caribbean and Norwegian Cruise Line are teaming up to help throw their industry a life preserver during the Covid-19 pandemic. Announced this morning, and first reported by The Washington Post, the cruise lines are leading the creation of a health and safety panel aimed at helping the…

Booking.com Wins Supreme Court Case to Trademark Its Name

The U.S. Supreme Court has sided with the online travel site Booking.com in a ruling that will allow the brand to trademark its name. Booking.com was originally denied the trademark by the United States Patent and Trademark Office under the argument that “booking” was too broad and general of a term for a trademark. But…

Expedia Is Matching Advertising Spend by Travel-Related Businesses

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand’s media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed…

Lithuania Has a Secret Weapon for Tourism Success: Cold, Pink Soup

?altibar??iai is not a dish you’re likely to see very often outside of Lithuania, and, unless you’re a linguist, you’re not to likely to have much luck pronouncing it either-but the Baltic state is betting on it to help lure in more tourists, even if it does leave them tongue-tied. ?altibar??iai (pronounced “shull-tee-barsh-chay”) is a…